Your Content Templates

Copy, customize and implement these proven sequences to transform your post-purchase experience

These templates work hand-in-hand with The "First 72-Hours" Customer Confidence Blueprint.
Each email is designed to hit at the exact psychological moment when your customer needs validation, excitement, or support.
Simply copy, customize with your voice, and deploy.

Thank You Page Templates

General Template

🎉 YES! You're officially in!

[Name], you just made one of the smartest decisions for [specific outcome they want].

Here's what happens next:

✓ Check your email in the next 5 minutes for your welcome message

✓ You'll get access details within 2 hours

✓ Tomorrow I'll send you [specific preview of what's coming]

While you wait, here's something exclusive - a behind-the-scenes look at [relevant sneak peek]:

[Embed video, image, or content preview]

Can't wait to guide you through this transformation!

P.S. Know someone else who needs this? Feel free to share: [Social sharing buttons]

Courses

Membership Sites/Programs

🎉 Welcome to the family, [Name]!

You're now part of [Community Name] - a group of [number] people who are [specific goal/transformation].

HAPPENING NOW: I'm adding you to our private community

NEXT 10 MINUTES: Welcome email with all your access details

TONIGHT: Special "new member" training just for you

Quick question while I get everything ready: What's the #1 thing you want to accomplish in your first 30 days? [Simple form or comment box]

Downloadables

📥 Your [Downloadable name] is on its way!

[Name], you just got access to the same strategy I use with clients paying $5,000+.

CHECK YOUR EMAIL: Your download link is arriving in the next 2 minutes

BONUS SURPRISE: I'm also sending you [additional unexpected value]

TOMORROW: The story behind why I created this (and how it changed my business)

While you wait, want to see this in action? Here's a 2-minute case study: [Embedded content]

HOURS 1-6: RELIEF & VALIDATION PHASE

Email 1: Sent within 5 minutes

Subject: Your [Program/Product] access is confirmed! Here's what's next...

Hi [First Name],

🎉 It's official - you're in!

Your [Program/Product Name] purchase just went through, and I wanted to personally confirm everything is set up perfectly for you.

Here's what happens next:

✓ WITHIN 2 HOURS: You'll get a personal welcome message from me (check for an email from [your name])

✓ TOMORROW MORNING: I'll send you [specific preview/bonus]

✓ DAY 2: Your first [lesson/module/resource] becomes available

Your access details:

Username: [Email address]

Password: [If needed, or "Check the email I'm sending in 2 hours"]

Quick question while everything loads: What made you decide TODAY was the day to invest in [specific outcome]? Just hit reply and let me know - I read every response and love hearing these stories.

Welcome to the journey!

[Your name]

P.S. If you don't see my welcome message in 2 hours, check your promotions folder and add [your email] to your contacts so nothing gets missed.

PERSONAL OUTREACH

Email 2: Within first 24 hours or 1 business day

This should feel personal and be sent within 24 hours/1 business day. You can automate this with a personal video, or send it manually if you have fewer than 10 signups per day.

Subject: A personal welcome from me (+ your first look inside)

Hi [First Name],

I just got the notification that you joined [Program Name] and honestly? I did a little happy dance.

Here's why I'm so excited for you...

You didn't just buy a [course/program/product]. You made the decision to [specific transformation they're seeking]. And based on working with [number] people in your exact situation, I know you're going to love what happens next.

🎬 FIRST: Watch this quick welcome message I recorded just for new members: [Video link or embed]

📋 SECOND: Your "Start Here" guide is attached - it's literally the first 3 steps I want you to take (and why they matter)

🔥 THIRD: Here's a sneak peek at what's coming in Day 2: [specific tease about content or resource]

But before you dive in, let me tell you what makes [Program Name] different...

[2-3 sentences about your unique approach/what they can expect that's different from other solutions they might have tried]

Most people see results around [specific timeframe], but I've seen people get their first win as early as [shorter timeframe].

Your job right now? Just take the first step in that Start Here guide. Everything else will unfold perfectly.

Questions? Concerns? Excited thoughts? Just reply to this email - I personally read and respond to every single one.

So glad you're here,

[Your name]

P.S. I'm curious - what's the #1 thing you're hoping to accomplish in your first week? Hit reply and tell me. I might have a specific strategy to share.

HOURS 12-24: EXCITEMENT & ANTICIPATION PHASE

Email 3: Send between hours 12-18 post purchase

If the purchase was done before 1pm, send 12 hours later or 8pm whichever is later

If the purchase was done after 1pm, send at a specific time the following morning

Subject: How was day 1? (Plus the story that will give you chills)

Hey [First Name],

Quick check-in: how was your first day as a [Program Name] member?

If you're anything like most people, you're probably feeling a mix of excitement and "okay, but when do I actually see results?"

Let me tell you about [Previous Student Name]...

[Share a 2-3 paragraph story about a student who had similar doubts initially but got great results - be specific about their situation, what they were worried about, and their actual outcome]

The point? That feeling you might have right now - the mix of hope and "will this actually work for ME?" - is exactly what [Previous Student] felt on Day 1.

The difference between people who get amazing results and people who don't isn't talent, time, or even experience.

It's showing up consistently for the first few weeks while the magic starts working.

Speaking of showing up tomorrow...

🎯 TOMORROW YOU GET: [Specific module/lesson/resource]

🎯 WHY IT MATTERS: [Specific benefit or outcome]

🎯 WHAT TO EXPECT: [Realistic timeline/what it will feel like]

But tonight, here's one thing you can do in the next 10 minutes that will set you up for success:

[One specific, small action they can take - could be mindset, preparation, or a tiny implementation step]

Sweet dreams, and see you tomorrow for the good stuff!

[Your name]

P.S. Struggling with anything so far? Don't suffer in silence - just reply and ask. I'd rather help you now than watch you get stuck later.

Email 4: Send 20-28 hours after purchase

If purchase was made outside of business hours, this is a great time to normalize your send schedule to inside business hours. Send this at a specific time of morning regardless of when the purchase was made.

Subject: Behind the scenes: Why I almost didn't include this...

Morning [First Name]!

I have a confession...

The [lesson/strategy/resource] you're getting access to today almost didn't make it into [Program Name].

Here's why: It's the strategy that took me from [your before situation] to [your after situation], but it's so simple that I was worried people would think "That's it?"

Then I realized - simple doesn't mean easy. And simple doesn't mean ineffective.

Some of my best client wins have come from this exact approach:

📈 [Client Name] used this to [specific result] in [timeframe]

📈 [Client Name] said it was "the breakthrough moment"

📈 Even [Client Name], who was skeptical, admitted it "changed everything"

Ready to see what the fuss is about?

👉 ACCESS TODAY'S LESSON: [Direct link]

Here's how to get the most out of it:

**Watch/read it all the way through first** - don't try to implement while learning
**Pick ONE element to focus on** - don't try to do everything at once
**Give yourself permission to go slow** - mastery beats speed every time

And here's what to expect as you go through it:

✓ Minutes 1-5: "This makes sense"

✓ Minutes 5-10: "Oh, I see where this is going"

✓ Minutes 10-15: "Wait, could this actually work for me?"

✓ By the end: "Why didn't anyone tell me this before?"

One last thing - I'm genuinely curious about your experience so far.

Quick question: On a scale of 1-10, how confident are you feeling about getting results? Just reply with a number (and why, if you want to share).

Your feedback helps me make [Program Name] even better for future students.

Let's do this!

[Your name]

P.S. If today's lesson resonates with you, you're going to LOVE what's coming in Day 3. I'm excited to see your reaction.

HOURS 36-48: MOMENTUM & CAPABILITY PHASE

Email 5: Send 36-40 hours after purchase

If the purchase was done before 1pm, send 12 hours later or 8pm whichever is later

Use this email to create action

Subject: Your first big win is waiting (here's exactly how to claim it)

Hey [First Name],

Moment of truth time.

Yesterday you got access to [specific lesson/resource]. Today, we find out if you're going to be someone who gets results or someone who just consumes content.

Here's the difference:

🏆 **Results-getters:** Take imperfect action quickly

😬 **Content consumers:** Keep learning without implementing

So today's mission is beautifully simple:

**STEP 1:** Complete [specific action from yesterday's content] - should take about [time estimate]

**STEP 2:** Reply to this email and tell me you did it (seriously!)

**STEP 3:** Notice how it feels to make progress

That's it.

I'm serious about Step 2. When you reply with your win (no matter how small it seems), I'll send you [specific bonus/encouragement/next-level tip].

Why do I care if you email me back?

Because I've been tracking this for [time period], and students who take action in their first 48 hours are 3x more likely to get the full transformation they signed up for.

I want YOU to be in that group.

"But what if I do it wrong?"

You won't. The beauty of [specific action] is that there's no wrong way, only your way.

"But what if it doesn't work?"

Then we'll figure out why and fix it. But you can't fix what you don't try.

"But what if I don't have time today?"

Then do a 5-minute version. Progress beats perfection every single time.

Ready? Here's your action step again:

👉 [Repeat the specific action with any helpful links or resources]

I'll be watching my inbox for your win email. Don't leave me hanging!

Cheering you on,

[Your name]

P.S. Feeling overwhelmed? That's totally normal. Just focus on today's one action. Everything else can wait.

Email 6: Send 42-48 hours after purchase

Use this email to check on their progress and open the door to any troubleshooting

Subject: Quick question about yesterday...

Hi [First Name],

I sent you yesterday's "action email" about [specific action], and I'm genuinely curious...

How did it go?

I know, I know - you might be thinking "Oh no, I didn't do it yet" or "I tried but it didn't work perfectly."

First - no judgment here. Life happens, and sometimes the best intentions meet the worst timing.

But here's what I've learned after helping [number] people through this exact process:

**If you took action:** You're already ahead of 60% of people. Even if it wasn't perfect, even if you're not sure you did it "right" - forward motion matters more than perfect execution.

**If you didn't take action yet:** You're in the majority, and that's totally fixable. Usually it's one of three things:

The action felt too big (let's make it smaller)
You weren't sure exactly what to do (let's add clarity)
You got distracted by life (let's find 10 minutes today)

**If you tried but got stuck:** This is actually the BEST scenario because now we know exactly where to focus your attention.

Here's what I want you to do:

Hit reply and tell me honestly where you are:

✅ "I did it!" (I'll send you something special)

🤔 "I tried but got stuck on [specific thing]" (I'll help you troubleshoot)

😅 "I haven't done it yet because [reason]" (I'll help you find a way)

No judgment, just help.

Because here's the thing - Day 3 builds on Day 2. I want to make sure you're solid before we move forward.

The students who get the most dramatic results? They ask for help early and often.

Be one of those students.

[Your name]

P.S. If you DID complete yesterday's action, tell me: what surprised you about the process? I love hearing these insights from people actually doing the work.

HOURS 36-48: MOMENTUM & CAPABILITY PHASE

Email 7: Progress Celebration + Future Vision (Sent 60-66 hours after purchase)

Subject: You're not the same person who started 3 days ago

[First Name],

I want you to stop for a second and acknowledge something important.

It's been 3 days since you joined [Program Name], and you're literally not the same person who clicked "buy" 72 hours ago.

Think about it:

✓ 3 days ago, you were [their before state - frustrated, stuck, searching for answers]

✓ 3 days ago, you didn't know [specific thing they've learned]

✓ 3 days ago, you hadn't [specific action they've taken, even if small]

That's not the same person reading this email right now.

**You've already started changing.**

I know it might not feel dramatic yet. Most transformations don't announce themselves with fireworks and parade music.

They start quietly, with small shifts in thinking and tiny actions that compound over time.

But here's where you're headed if you keep showing up:

🎯 **Week 2:** [Specific milestone/capability they'll develop]

🎯 **Week 4:** [Specific milestone/result they'll see]

🎯 **Week 8:** [Specific transformation/outcome]

🎯 **3 months from now:** [Paint a picture of their transformed situation]

[Previous Student Name] described it perfectly: *"[Specific testimonial about the journey from where they started to where they ended up]"*

**But here's what I need you to know...**

You don't have to do this alone.

Right now, [number] other students are working through the same challenges, celebrating the same small wins, and pushing through the same doubts.

👥 **Join our community:** [Community link]

📅 **Join this week's group call:** [If applicable]

💬 **Ask questions without judgment:** [Support link/email]

Because here's what separates people who transform their [life/business/situation] from people who stay stuck:

**They get comfortable asking for help.**

Your mission for the rest of this week:

[One specific, achievable goal that builds on what they've already done]

And if you get stuck, don't quit. Ask.

That's what we're here for.

Proud of your progress,

[Your name]

P.S. I'm curious - what's been the biggest surprise so far? The thing you didn't expect about this process? Hit reply and tell me. I genuinely love hearing these insights.

Email 8: Week Ahead + Support Resources (Sent 66-72 hours after purchase)

Subject: Your roadmap for week 2 (+ how to get unstuck fast)

Hey [First Name],

You made it through your first 72 hours as a [Program Name] member!

That might sound like no big deal, but here's what's actually happened:

🧠 **Your brain has started rewiring** - new neural pathways are forming around [specific skill/mindset]

💪 **You've built momentum** - even small actions create psychological investment

🎯 **You've proven you can change** - you're not the same person who started Monday

Now, let's talk about what's ahead...

## WEEK 2 ROADMAP:

**Monday:** [Specific content/lesson they'll access]

**Wednesday:** [Specific action/milestone]

**Friday:** [Specific outcome/checkpoint]

**The goal:** By next Friday, you should be able to [specific capability or result].

## But let's be honest about something...

Week 2 is where a lot of people hit their first real challenge.

The initial excitement starts wearing off. Real life gets busy. That voice in your head starts saying "Maybe this isn't for me."

**This is normal. This is expected. This is NOT a reason to quit.**

Here's your support arsenal for when things get tough:

🆘 **STUCK ON CONTENT?**

Email me directly: [your support email]

Response time: Within 24 hours on weekdays

🆘 **NEED ENCOURAGEMENT?**

Community support: [community link]

Active daily with people who get it

🆘 **WANT TO QUIT?**

Read this first: [Link to motivational resource or previous email]

Then email me. Let's problem-solve together.

🆘 **FEELING OVERWHELMED?**

Remember: You only need to focus on this week's goal

Everything else can wait

## The Most Important Thing:

Don't disappear on me.

The students who get the most dramatic results aren't the ones who never struggle.

They're the ones who reach out when they're struggling.

I've seen people turn everything around with one good conversation, one moment of clarity, one permission slip to slow down and just focus on the next step.

**Your only job this week:** Show up imperfectly.

Progress beats perfection. Consistency beats intensity. And asking for help beats suffering in silence.

Let's make Week 2 amazing.

[Your name]

P.S. Quick favor: If these first 3 days have been helpful, would you mind sharing [Program Name] with someone who needs it? Sometimes the best way to solidify your own transformation is helping someone else start theirs. [Sharing link/referral info if applicable]